They participated in this forum as speakers: Jacaranda Correa, director of the Lab-22 project; Engineer Filemón Cabrera, coordinator of transmissions of the Public Broadcasting System of the Mexican State and Dr. Luis García de la Cruz, director of the Communication Center of the Universidad Juárez Autónoma de Tabasco. The participants discussed how to face the challenges of reaching new audiences, after the division of this to multiple windows of content consumption.
“We want to generate creative and collaborative content. We are looking for a dynamic on all possible platforms to reach more audiences. Visual art is important to exploit it in all senses, inviting creatives to film with their resources, because that is how great contents are born”, commented Mtra. Jacaranda Correa, director of the Lab-22 project.
For his part, Luis García de la Cruz, director of the Communication Center of the Universidad Juárez Autónoma de Tabasco, said: “Convergence is beneficial, those of us who do public TV bring it every day. This causes the transition to digital, in the end this has allowed people who are on the other side, also participate in developing content. We have to learn to move from the old to the new, to be able to converge in the same direction and learn new ways with other production dynamics supported by new technologies. Over the years, technology is constantly changing, to make more developed and forceful productions”.
In turn, Mr. Filemón Cabrera, coordinator of transmissions of the Public Broadcasting System of the Mexican State, highlighted: “There is a new generation of audiences that do not exceed 25 years and are looking for short content. We need to take advantage of all the platforms and different ways of communicating, to have a greater reach. Young people are looking for immediate content and they are not doing it on traditional TV”, he concluded.