Led by Mayolo Reyes Ballesteros, director of strategy and development at Canal 0nce; Gustavo Loza, producer and director at Adicta Films; Ramón Salomon, director of operations at Az Content; Mario Muñoz Huerta, director of innovation and benchmarking at Televisa; Billy Rovzar, producer and partner at Lemon Films; and Mariano Carrasco, production director at BTF Media. In this forum, the demand for content in consumer windows was highlighted, which has allowed companies such as Televisa and TV Azteca to open up to independent players.
“We produce more than 200 hours a year, which reflects how the demand for content has changed. You don’t need so much money to produce, but to have the creativity. What’s coming is how we cure material, because if we don’t, it becomes a bubble and a saturation,” said Billy Rovzar of Lemon Studios.
Gustavo Loza, producer and director of Adicta Films, said: “We are living an incredible stage in TV worldwide. As an independent company, we don’t even exist, before there were only two TV stations and the only independent producer was Epigmenio Ibarra; there was no competition. It was years of effort to get a space, the spectrum of before was limited in soap operas and a little bit of comedy. Televisa decided to make the first series in 2007 and they did not bet on the format. Today, independent production is a necessity for television stations, because there are more consumer platforms; the world is moving very fast. There is a lack of more independent production in Mexico, we are still few and we are being eaten by other markets. We must work hard together to achieve a better content era.
Given this scenario, Mariano Carrasco, BTF Media’s production director, said: “Before, they didn’t want to bet on the series, it’s important that they give you the time to develop a good product, we did it with ‘Hasta que te conocí’. Doing the biopics is not only writing well, but what is told and how it is told”.
About these changes and the opening of the television stations, Mario Muoz Huerta, director of innovation and Benchmark of Televisa, exposed: “Televisa is in an epoch of structural and philosophical change. As a society we have changed and soap operas are witnesses to this. Although they are still preferred by the audience, we needed to bet on new contents and complement the offer with what the audience is demanding. TV has become a concept that is consumed in a different way”.
Ramón Salomón, director of operations of Azteca Contenidos, added: “We must look for alternatives for the needs of the audience. We have to face the fact that our content captures the audience. Pay TV is another important alternative that has become a competitor, and this requires us to improve our content”.
In conclusion, Mayolo Reyes, director of strategy and development of Canal 0nce, said: “Despite being a public TV channel, we always bet on relevant content, and that poses a challenge for us because of the type of investment. For some time now, we have been committed to generating series that are relevant, years ago with XY and ‘Soy tu fan’; lately with ‘Juana Inés’, which has reached markets such as France.